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The Necessary Entrepreneur


May 27, 2024

Welcome to The Necessary Entrepreneur, where we dive deep into the journeys of those who’ve dared to leave behind the conventional path to pursue their entrepreneurial dreams. Today, we have an inspiring guest who seamlessly transitioned from a career in medicine to crafting premium cocktails. Our guest today is Danielle Mann, the visionary founder and CEO of Rivergreen Cocktails. Danielle's story is a fascinating blend of science and creativity. With nearly two decades of experience as an OB-Gyn physician, Danielle found herself exploring the art of mixology during the COVID-19 pandemic. Recognizing a gap in the market for high-quality, ready-to-drink gin cocktails, she decided to turn her passion into a business.

Rivergreen Cocktails is not just another beverage company; it's a brand committed to using all-natural ingredients and producing small batches in Louisville, KY. Danielle’s dedication to quality and innovation has led to the creation of three distinct flavors – the Gimlet, Bee's Knees, and Greyhound – all of which have quickly gained popularity.

Today, we'll explore how Danielle managed to pivot from a demanding medical career to entrepreneurship, the challenges she faced in starting a beverage company from scratch, and her vision for the future of Rivergreen Cocktails. We also discuss liquid to lips marketing, company sticking points, developing soft skills, the difficulties of building a team out-of-market, and overcoming financial scarcity, self-doubt, and imposter syndrome. Whether you're a budding entrepreneur, a cocktail enthusiast, or simply someone looking for a bit of inspiration, this episode is for you.

Find out more about Danielle Mann & Rivergreen Cocktails:
https://rivergreencocktails.com/
https://www.facebook.com/RivergreenCocktails/
https://www.instagram.com/rivergreencocktails/?hl=en
https://www.linkedin.com/in/rivergreen-cocktail-39b2a3215/

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