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The Necessary Entrepreneur

Feb 26, 2024

The Necessary Entrepreneur welcomes Clay Busch, founder of SiX 18 Media. This new agency empowers artists, athletes, influencers, and other brands to explore & create ancillary monetization models, leveraging their intellectual property, name, image, and audience to create new multi-vertical brands. Clay's vast experience, including pivotal roles in elevating independent live events and developing global stars at Interscope / Geffen / A&M Records, makes him a noteworthy figure in the industry. His innovative approach to artist development, marketing, and brand partnerships has consistently pushed the boundaries of traditional entertainment business models.

In this episode Mark & Clay talk about brand collaborations, consolidating talents, and treating artists like businesses for marketing campaign purposes. They also discuss following intuition, executing your ideas, and focusing on the long term while balancing the digital age with the real world. Stick around as Clay explains what he calls “sticky moments”.

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