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The Necessary Entrepreneur

Aug 21, 2023

The Necessary Entrepreneur welcomes Mark Siebert, CEO of iFranchise Group. The iFranchise Group is a leading franchise consulting firm that offers strategic planning, operations training and documentation, franchise marketing and sales, advertising fund management, and franchise recruitment. Their consultants have helped thousands of businesses assess their franchise potential. They also help existing franchisors improve franchise sales effectiveness, generate more leads, decrease costs and improve franchisee relationships. Some of their clients include McDonald's, Shell, Subway, UPS Store, Yankee Candle, General Electric, Massage Envy, and more.

Mark Siebert has been in the franchising space for almost 40 years. He is the author of "Franchise Your Business - The Ultimate How-To Guide on Franchising Your Business. He has earned and MBA among other things, taught numerous courses on business and franchising at the university level, and is on the board of directors for Top Fire Media. Mark & Mark talk about iFranchise Group, 3 things to franchise your business, risk vs Roi, failure rate, franchise agreements, getting into consulting, and that it's better to have an average product with great people vs an amazing product with bad people. 

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